Lend Me Your Ears
In my 7 short years of being a business owner I have had a lot of success, but I also made a lot of mistakes and overcame a lot of hurdles to get to this point. I am still growing and learning every day and I would love to be able to use some of my experiences and ideas to help other new business owners as we navigate this minefield together.
Lend Me Your Ears
#34 - Don't Confuse Your Customers
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John Ceaser
When you talk to your customers, don't confuse them with code language or chimney jargon. Explain everything to them in words they will understand. A confused customer won't make any decisions. An educated customer will.